ETHAN NADELMANN ON THE O'REILLY FACTOR ABOUT THE SUPER BOWL COMMERCIALS

BILL O'REILLY: In the Impact segment tonight, connecting terrorism with
buying illegal drugs. The federal government did that in this Super Bowl
commercial.

(BEGIN VIDEO CLIP, OFFICE OF NATIONAL DRUG CONTROL AD)

UNIDENTIFIED ACTOR: I helped murder families in Colombia.

UNIDENTIFIED ACTOR: It was just innocent fun.

UNIDENTIFIED ACTOR: I helped kidnap people's dads.

UNIDENTIFIED ACTOR: Hey, some harmless fun.

UNIDENTIFIED ACTOR: I helped kids learn how to kill.

UNIDENTIFIED ACTOR: I was just having some fun, you know.

UNIDENTIFIED ACTOR: I helped kill a policeman.

UNIDENTIFIED ACTOR: I was just having fun.

UNIDENTIFIED ACTOR: I helped a bomber get a fake passport.

UNIDENTIFIED ACTOR: Other kids do it.

UNIDENTIFIED ACTOR: I helped kill a judge.

UNIDENTIFIED ACTOR: I helped blow up buildings.

UNIDENTIFIED ACTOR: My life, my body.

UNIDENTIFIED ACTOR: It's not like I was hurting anybody else.

(END VIDEO CLIP)

O'REILLY: With us now is Ethan Nadelmann, the executive director of the
Drug Policy Alliance. And you don't like that spot, huh?

ETHAN NADELMANN, PH.D., DRUG POLICY ALLIANCE: No, Bill, I think it's pretty
dumb. I think it's one of the dumbest ads the ONDCP's come up with in a
long time.

O'REILLY: Why?

NADELMANN: Yes, well, first of all, are most kids using the drugs that bin
Laden was involved with? Bin Laden was heroin and cocaine. The Colombian
far (ph) for heroin and cocaine. What are most American teenagers using?
If it's not alcohol and cigarettes, it's going to be marijuana, maybe
Ecstasy. That stuff's not involved in Afghanistan...

O'REILLY: Well, Ecstasy is.

NADELMANN: ... it's not involved in Colombia. No, no, a little bit comes
from Europe, it comes from America. This stuff comes from America...

O'REILLY: Whoa, whoa, where do you think Ecstasy...

NADELMANN: ... it's made in America.

O'REILLY: ... where do you think Ecstasy comes from?

NADELMANN: ... I mean, you -- America...

O'REILLY: No, it doesn't.

NADELMANN: ... a little bit from Europe. You think it's totally out of
Afghanistan?

O'REILLY: Most comes from Holland, most comes from Holland.

NADELMANN: I got to tell you, the Afghanis don't have the technology to
make Afghan -- make this sort of stuff. And the Dutch...

O'REILLY: Most of the Ecstasy...

NADELMANN: ... aren't funding terrorism.

O'REILLY: Listen to me, Mr. Nadelmann, you'll learn something here.

NADELMANN: Yes?

O'REILLY: Most of the Ecstasy comes from Holland...

NADELMANN: And are the Dutch involved with terrorism? No.

O'REILLY: No, but it's not run by the Dutch...

NADELMANN: (UNINTELLIGIBLE) Afghanistan, (UNINTELLIGIBLE)...

O'REILLY: ... it's run by Middle Eastern guys.

NADELMANN: Oh, come on, you got to be kidding me. Where do you get all
this? You're...

O'REILLY: No, it's not.

NADELMANN: ... making that up, Bill...

O'REILLY: No, I'm not.

NADELMANN: No.

O'REILLY: It's absolutely true.

NADELMANN: ... do you know what's going to...

O'REILLY: You want to put $100 on it?

NADELMANN: ... happen with this ad? Yes, yes, you want -- $100, you got it
right here.

O'REILLY: You got it. OK.

NADELMANN: A hundred dollars, right here.

O'REILLY: All right, and we'll get things right.

NADELMANN: You want to know something? You know the next ad...

O'REILLY: That's the easiest $100 I ever made.

NADELMANN: ... the kids are going to start, and the kids are going to start
putting out ads now, and they're going to say, Hey, use homegrown, that's
how we beat terrorism. You know, let's use home-grown marijuana.

O'REILLY: Look...

NADELMANN: You know, let's get this stuff locally.

O'REILLY: Surely...

NADELMANN: (UNINTELLIGIBLE) almost no American teenagers.

O'REILLY: ... surely you will see the point that any, any kid or adult or
American, anybody, getting involved with the drug underground, whether it's
marijuana or Ecstasy or heroin or anything, is fueling a criminal
enterprise which they have no control over. Now, they -- one of them said,
"I helped killed a judge." Do you know how many judges go down in Mexico
and Colombia...

NADELMANN: Bill...

O'REILLY: ... because of drug money?

NADELMANN: ... the connection they're making is such a reach that kids are
going to be laughing at it. One of the problems...

O'REILLY: I don't think so.

NADELMANN: ... a lot of these ads -- no, one of the problems with a lot of
these ads...

O'REILLY: I don't think so.

NADELMANN: ... is they're based on the assumption that American kids are
stupid. American kids aren't that stupid. You put out those fried-egg
commercials and kids start spoofing it. This one's going to get spoofed
the same way those fried-egg commercials are.

O'REILLY: It'll get spoofed by the kids who don't care. And that's a big
part of the drug culture...

NADELMANN: Bill, which kids?

O'REILLY: ... the (UNINTELLIGIBLE) kids who just don't care about anything.

NADELMANN: Look, one percent of American high school kids are maybe trying
heroin or cocaine. We're talking about marijuana and Ecstasy here. It's
got no link to the terrorists. The kids look at this and they go, they're
crazy...

O'REILLY: You're wrong about...

NADELMANN: ... they'll say, The government is...

O'REILLY: ... the Ecstasy...

NADELMANN: ... conning us.

O'REILLY: ... you're wrong about it, and tomorrow we will, in the
"T-Points" and you'll send me the check, and I'll be very happy.

NADELMANN: Uh-huh.

O'REILLY: You're wrong about that. It's controlled by Middle Eastern
people out of Holland, that's where it comes in here from.

NADELMANN: Look...

O'REILLY: The second thing is that it's just not -- You know, look, most
dealers deal in a quantity of stuff. They deal in heroin, they deal in
pot, they deal in cocaine. It's a cartel. And all money going into the
cartel...

NADELMANN: Bill, Bill, Bill...

O'REILLY: ... is used to corrupt.

NADELMANN: ... no, you're stretching...

O'REILLY: It's used to corrupt.

NADELMANN: ... Bill, you're stretching here...

O'REILLY: No, I'm not.

NADELMANN: ... you're talk -- look...

O'REILLY: Telling you the God's honest truth.

NADELMANN: ... 80 million Americans who smoke marijuana today. We can't
even find a presidential candidate who hasn't tried the stuff these days,
right?

O'REILLY: So what? Does that make it right?

NADELMANN: Fifty percent of high school seniors...

O'REILLY: Does that make it right, Mr. Nadelmann?

NADELMANN: What -- it doesn't make it right. What it means is that the
law's got to be reevaluated.

O'REILLY: No, it doesn't.

NADELMANN: Let's face it, you know...

O'REILLY: You don't need to give in to...

NADELMANN: You know, in the 1920s...

O'REILLY: ... weakness. You don't need to...

NADELMANN: Let me answer.

O'REILLY: ... give in to weakness.

NADELMANN: In the 1920s, you're going to blame, you know, 50, 60 million
Americans from the schoolyards to the White House would drink a little
beer. Does that mean that every victim of Al Capone could be laid at their
hands?

O'REILLY: No, but it means...

NADELMANN: No, then why not? It's the same argument...

O'REILLY: ... that if you're in Chicago...

NADELMANN: ... had a better reach than this one does.

O'REILLY: Here's what it means, Mr. Nadelmann, that if you were in Chicago
drinking booze, you were helping Al Capone.

NADELMANN: Yeah, yeah, yeah, yeah.

O'REILLY: That's what it means.

NADELMANN: And you want to know something? The dumb-ass laws that made that
happen, right? Better to have Seagrams and Bud and Miller or whatever doing
it than have Al Capone. The same thing with marijuana.

O'REILLY: OK. Well, I knew we were going to zero around into alcohol versus...

NADELMANN: Well, come on.

O'REILLY: ... drugs. But I'll tell you this, that commercial, I thought,
was good. It sends a message. It sends a message that if you are an
American, if you were an American, you may not agree with the law or not...

NADELMANN: I got to tell you...

O'REILLY: ... but if -- wait a minute...

NADELMANN: ... I got a feeling they must have test-marketed with you.

O'REILLY: Well, maybe they did.

NADELMANN: Because I got to tell you, most of the teenagers...

O'REILLY: And they would have been wise to.

NADELMANN: ... most of the teenagers I know who watched that started
laughing when they saw that one.

O'REILLY: Yes, because you know a bunch of potheads...

NADELMANN: Oh, no, uh-uh, I got to tell you, most of them...

O'REILLY: ... that's who you hang with.

NADELMANN: ... most of the teenagers I know aren't touching drugs. They
think this is ludicrous.

O'REILLY: Oh, that's ridiculous.

NADELMANN: They think the government's getting dumber, not smarter.

O'REILLY: Then they ought to think...

NADELMANN: You know?

O'REILLY: ... more deeply about it. Any American citizen who participates
in illegal narcotics hurts the country. I'll give you the last word.

NADELMANN: Marijuana's not even a narcotic. Let's face it, it's a dumb-ass
commercial. We're losing credibility with the kids with efforts like this.

O'REILLY: All right, we'll let...

NADELMANN: OK?

O'REILLY: ... the audience decide as always, Mr. Nadelmann, thank you.

NADELMANN: And you know what? I'll appreciate the $100, I'll come here
tomorrow...

O'REILLY: Oh, man, tomorrow you are going to be...

NADELMANN: OK, you got a deal.

O'REILLY: We're going to send a big guy over to get it, too.

NADELMANN: Yeah, my guy'll be bigger.