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News (Media Awareness Project) - US IL: PUB LTE: Ads' Flaw
Title:US IL: PUB LTE: Ads' Flaw
Published On:2002-02-27
Source:Chicago Tribune (IL)
Fetched On:2008-01-24 19:19:05
Voice Of The People (Letter)

ADS' FLAW

OAK PARK -- In her column on the new anti-drug ads linking the war on drugs
to the war on terrorism, Dawn Turner Trice either missed or chose to ignore
an obvious flaw in this campaign that is likely to make it backfire with
the audience it is trying to reach.

It won't take long for the media-savvy teens to figure out that drug money
supports terror not because drugs are mind-altering chemicals but because
they're illegal.

Viewers who don't figure this out the instant they see one of the ads will
get it as soon as they recall the violence surrounding alcohol during
Prohibition or see it in a movie or old series on cable TV.

These ads are bad for reducing drug usage. And sooner or later they will
undercut people's faith both in U.S. drug policy and in the war on terrorism.

That just leaves one question:

Why didn't Trice mention this obvious flaw?

Is she naive?

Is she gullible?

Or is she an apologist for the White House Office of National Drug Control
Policy?
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