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News (Media Awareness Project) - US: Garfield And Marijuana Ads
Title:US: Garfield And Marijuana Ads
Published On:2002-09-09
Source:Advertising Age (US)
Fetched On:2008-01-22 02:26:28
GARFIELD AND MARIJUANA ADS

Dear Editor,

Interestingly, in his column, The Violent Side of Marijuana Use: White
House Drug Office Spots Aim For Public Conscience, Bob Garfield was able to
correctly tie methampetamine and opium to violence, but not marijuana. This
is the main problem with the latest ads from the White House.
Methamthetamine is a growing problem in this country. This year Afghanistan
had its largest poppy crop in history. Both of these drugs and their
derivatives can have devastating consequences, and have been tied to
violence and terrorism. Despite that, the White House feels it's more
important to demonize a drug that the public has a more favorable view of,
marijuana. I predict this ad campaign will fail due to its creators'
misplaced priorities.

Jason Marrs

Ossining, N.Y.

Mr. Marrs is a marketing communications specialist for a health-care
agency. He received his BA in marketing management from New Mexico State
University.
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