News (Media Awareness Project) - CN ON: The Dope On Getting High |
Title: | CN ON: The Dope On Getting High |
Published On: | 2007-05-04 |
Source: | Toronto Star (CN ON) |
Fetched On: | 2008-01-12 06:50:53 |
THE DOPE ON GETTING HIGH
Are they two straight stoners who got swept away like college girls
experimenting with bi-sexuality? Are they closet cases giving in to
their natural urges?
Or are they brothers and the sight of them in a lip-lock is weird in
an Angelina Jolie kind of way?
The new Saatchi & Saatchi public service spot on MTV Canada has
elicited more questions than answers. It's "dismaying some homos and
delighting others," reported Toronto gay newspaper Xtra.
The scene is a modern-day after school special, a "reefer madness"
moment set in a parked car. Two dudes in the front pass a bong to
their friend in the back. Then the two in the foreground enter into an
extended, steamy Brokeback-style kiss. The bleary-eyed buddy in the
back seat figuratively rubs his eyes and asks: "Aren't you guys brothers?"
The tag line: "If you're high, just make sure you don't drive."
The 30-second commercial warns that dope impairs judgment. If you're
messed up enough to kiss your brother, you shouldn't drive.
Are they two straight stoners who got swept away like college girls
experimenting with bi-sexuality? Are they closet cases giving in to
their natural urges?
Or are they brothers and the sight of them in a lip-lock is weird in
an Angelina Jolie kind of way?
The new Saatchi & Saatchi public service spot on MTV Canada has
elicited more questions than answers. It's "dismaying some homos and
delighting others," reported Toronto gay newspaper Xtra.
The scene is a modern-day after school special, a "reefer madness"
moment set in a parked car. Two dudes in the front pass a bong to
their friend in the back. Then the two in the foreground enter into an
extended, steamy Brokeback-style kiss. The bleary-eyed buddy in the
back seat figuratively rubs his eyes and asks: "Aren't you guys brothers?"
The tag line: "If you're high, just make sure you don't drive."
The 30-second commercial warns that dope impairs judgment. If you're
messed up enough to kiss your brother, you shouldn't drive.
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