'POT FARM' MAY BE GROSSING AN ESTIMATED $150K MONTHLY

The popularity of the social game flies in the face of the site's
developer policy.

Legalization Nation has a secret. In the wilds of the national forest,
we're growing pot. Lots of it. We got Afghan Dream. We got Time Warp.
We got rows and rows of White Widow. We started with just a hippie
tent and some seeds, but if this keeps up, we're going to need a
plane, and maybe a jacuzzi next to the A-frame house. We're talking,
of course, about Pot Farm -- a free game playable on Facebook that's
less than a year old and is about to pass 1.5 million monthly users.
And, judging by industry estimates, it appears that Pot Farm grosses
its secretive and likely small team of young developers an estimated
$148,000 a month.

That's because an average of 2 percent of free social gamers spend
real money to level up faster and enhance their in-game abilities,
according to Mark Rose of virtual goods marketplace PlaySpan, as
quoted in the San Francisco Chronicle. So if just 2 percent of Pot
Farm players purchase the minimum amount of Pot Bucks per month (50
Pot Bucks for $5), then someone's getting rich off very little work.
It leads to the question: Why grow when you can code?

The definitive story of 2010 in video games was the takeover of the
industry's center of gravity by so-called "casual games." Unlike the
$100 million, two-year, 300-employee blockbuster shooter for an Xbox
360 that costs $60 retail, casual games can be hammered out for
relative pennies, in short order, by one or two people. Millions of
bored housewives play them for free in a web browser, and inside the
walled gardens of Facebook and iPhone, casual games have exploded.

Zynga, the company that makes the 54-million user-strong Farmville,
reportedly grosses more than $1 million a day selling people virtual
goods like Farmville tractors and cows. They're now worth more than
Electronic Arts, the iconic, global game-maker centered in the Bay
Area. While blockbuster games have stagnated in annualized, franchise
hell, casual games can afford to fail cheap and fast, and when they
hit, as they did in Farmville, everyone wants to replicate it. Cue Pot
Farm.

Farmville is said to be a knockoff of a smaller casual game. So it's
fitting Pot Farm rips off Farmville, and re-skins it for the
counter-culture, which is now a another way of saying "mainstream
culture." Start a fake Facebook account so no one'll know of your
questionable habit, accept the app, and begin. The loading screen
features a bearded hippie giving the thumbs up and a groovy girl in
Lennon glasses playing the guitar. "Totally Beta or whatever" reads a
disclaimer.

Players start with a field and some seed money, and they level up by
buying, planting, growing, and selling different strains of pot.
Ranger Dick takes a user's plants if the farm's "protection" rating
drops below zero. Pot Farm is essentially a game of math, with players
computing each plant's space, growth time, cost, profit, experience
points, and protection in order to maximize leveling up. It's
surprisingly fun.

The game enjoys a user score of 4.8 out of 5 possible points, based on
107,006 reviews. Hard-core gamers sneer at all the moms snatching a
bit of Farmville at home in the middle of the day. "That's not
gaming," is a common refrain. Pot Farm proves that a game's ability to
transport the player is not contingent on graphics or budget. The game
has grown from nothing to a 1.5-million-strong userbase on very little
press or marketing.

In the spring, Social Times reporter Neil Vidyarthi scored the only
known interview with Pot Farm's developers, and even then, the
game-makers did not give their names or locations. They used a PR
character named "Uncle Floyd."

Pot Farm's developers -- who appear to be a lot younger -- did not
return repeated requests for interviews from Legalization Nation.
Maybe because, much like actual growers, Pot Farm on Facebook operates
in a legal gray area.

Facebook developer policy clearly states that no application can
"promote, or provide content referencing, facilitating, containing or
using ... Illegal activity." Growing pot remains illegal under federal
law. According to the Center on Juvenile and Criminal Justice, in
California in 2009, 17,008 people were arrested for felony
sale/manufacture of marijuana, which can carry a sentence of four
years in prison. Facebook proper is loathe to provoke prohibitionists.
The company pulled "Just Say Now" ads over a pot leaf depiction. They
also refused advertising from guru of ganja Ed Rosenthal. According to
message boards, Facebook has also made Pot Farm pull a hookah pipe
item from the game. And the game doesn't actually depict anyone ever
smoking the plant.

"We have heard a few complaints," Uncle Floyd told Vidyarthi. Six
people formed a group demanding Pot Farm be totally removed. But
Facebook is clearly making money off of the successful, breakout
title, and the only thing that can ruin the truce would be a massive
torrent of complaints, which the game is unlikely to get. And
hopefully it won't.

Like its inspiration, Farmville, Pot Farm supplies a weird form of
psychic relief, a bit of mental breathing space for maybe five or ten
minutes a day. It's the equivalent of a lotto ticket, and a lot safer
than a cigarette break.

Voltaire wrote in Candide, "Let us cultivate our garden." The idea
being that people need a little patch to call their own, a place where
they can tend something controllable in what is an otherwise
uncontrollable, harsh world. Out on the dope farm, we can only hope
things stay groovy.