Parents' Resource Institute for Drug Education (PRIDE) Offers 'The PRIDE
Tool Box: Building a DrugFree Home' Resource for Parents to Help Their
Teens Stay DrugFree

InHome Resource to Include Guidebook, CD, TwoWay Family Pledge, Family
Bulletin Board, Refrigerator Magnet and Informational Brochure on PDT90
Patented Hair Analysis Drug Testing Technology

WASHINGTON, Oct. 28 /PRNewswire/ PRIDE (National Parents' Resource
Institute for Drug Education), now with a full decade of frontline national
surveys of drug and alcohol abuse among grades 612, today announced the
availability to parents of an innovative resource that empowers parents to
combat the drug scourge: "The PRIDE Tool Box: Building a DrugFree Home."

Dr. Thomas J. Gleaton, president of PRIDE, the Atlantabased organization
that conducts the annual survey and youth drug prevention programming, said:
"Fewer than onethird of the students we've studied said their parents talk
to them often about the dangers of using drugs. Yet when parents talk with
their children, drug use can be lowered dramatically. There are even
greater benefits when parents set clear rules for their children.
Accordingly, we are proud to announce an innovative step forward in PRIDE's
solutionoriented activity. We are offering parents 'The PRIDE Tool Box:
Building a DrugFree Home,' an actual tool box full of resources designed to
empower parents to strengthen their families and to achieve their goals of
having drugfree children."

Dr. Gleaton said that effective immediately, more than 25,000 PRIDE youth
leaders in 500 communities across the nation will begin to distribute the
resource to parents.

"Guiding children into a productive, healthy and happy adulthood is the most
challenging task parents encounter," Dr. Gleaton said. "The PRIDE Tool Box
is a concrete resource parents can turn to in realizing this important
commitment."

The Tool Box is available for purchase for $24.95 through 8008537867.
Resources include:

The Home That PRIDE BUILT a 164page handbook written by Dr. Gleaton
from almost 20 years of experience. Dr. Gleaton discusses with parents how
to start a PRIDE Family plan that will keep their children from joining
today's drug culture. Material includes information on ways to communicate
with children, how to find out the real facts about drugs and their harmful
effects on a child's developing body, and how to build a home that is
healthy, happy, and safe for children.

"How to Tell"/"When to Test" laminated card information on how to
assess the child's behavior and determine whether the child is using drugs.
If so, information is included that will show parents how to go about
testing their children for possible drug use through hair analysis.

The PRIDE Family Pledge Each member of the family parents included
signs a family pledge to keep away from illegal drugs. One copy of the
pledge can be used as a bookmark. The other copy is found on a dryerase
board to place on the family refrigerator as a daily reminder.

Just Think, a giftcompact disc (CD) for kids a gift to children. The
song, Just Think, was written and recorded by teens. Parents can listen to
the lyrics together with their children and begin to communicate about
messages promoted in popular music.

PDT90 informational brochure Cambridgebased Psychemedics Corporation
(Amex: PMD), is a cosponsor of "The PRIDE Tool Box: Building a DrugFree
Home" resource. Included in the tool box is an informational brochure on
the company's patented PDT90 hair analysis drug testing technology. In
April 1997, Psychemedics announced the immediate and direct availability of
its PDT90 product at drug store chains across the nation to parents who are
concerned about illegal drug use among their children, and who are intent
upon establishing a "drugfree zone" in their homes.

PDT90 is the first and only patented drug testing service for personal use
which employs human hair instead of urine for the detection of illegal
drugs. Psychemedics Corporation's proprietary drug test can detect the
presence of any of five drug groups: marijuana, cocaine, opiates,
methamphetamine and PCP.

Psychemedics Corporation's proprietary technology has been found to be
vastly superior to other testing methods, including urinalysis, in
identifying drug abuse. PDT90 offers significant product benefits:

It can test for drug use within an approximate 90day period. It
therefore offers the most reliable, effective test possible to determine
drug use within this time.

It is easy to use and less embarrassing than urinalysis, because it uses
a hair sample for testing.

It allows testing to be done completely confidentially and anonymously.
All testing is performed through code numbers only. No names are ever used.

It creates a greater deterrent and can provide a "peeracceptable" excuse
if the child finds himself or herself pressured by friends to experiment
with drugs.

Psychemedics Corporation's patented technology is currently relied upon by
over 950 corporations and over 80 government and medical research programs
nationwide. The company's technology is also currently being utilized by a
number of high schools across the nation.

"Parents need every tool they can find to prevent drug use," Dr. Gleaton
concluded. "'The PRIDE Tool Box: Building a DrugFree Home' is an
intelligent, programmed resource that parents can and must utilize in
getting involved with their children. Parents must open the lines of
communication and then take a 'handson' role in preventing drug use among
their children. The PRIDE Tool Box helps parents do this."

SOURCE Parents' Resource Institute for Drug Education/Psychemedics
Corporation

10/28/97

CONTACT: Doug Hall of PRIDE, 7704589900; or Peter M. Hamilton of
Rubenstein Associates, 2128438015

Photo: http://www.newscom.com/cgibin/pub/pd/pdz?fPRN/prnphotos&grid2 or
NewsCom, 3054488411; AP PhotoExpress Network, PRN6; PressLink Online,
8008886195

CO: Parents' Resource Institute for Drug Education; Psychemedics Corporation
ST: Georgia, Massachusetts, District of Columbia IN: EDU SU: PDT