12CITY TEST SET FOR ANTIDRUG ADS AIMED AT YOUTH

The Clinton administration will begin next month a smallscale test of its
$195 million advertising campaign to persuade young people to stay away
from drugs, the head of the Office of National Drug Control Policy said
yesterday.

Barry R. McCaffrey said the government will spend $20 million on radio,
television and print ads during the fourmonth test in 12 cities, including
Washington and Baltimore.

The program is intended to combat rising levels of drug use among the
nation's youth.

During the test phase, the campaign will rely primarily on ads prepared by
the Partnership for a DrugFree America and the Ad Council. Results of the
test will be used to tailor messages chosen for the nationwide phase
beginning later in 1998, McCaffrey said.

The other 10 cities included in the test phase are: Atlanta; Denver;
Houston; Milwaukee; San Diego; Tucson; Hartford, Conn.; Sioux City, Iowa;
Boise, Idaho; and Portland, Ore.

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