SWEET THOUGHT: GROWING CACAO INSTEAD OF COCA

WASHINGTON - The companies that sell M&Ms and Kisses have a sticky problem:
Worldwide demand for chocolate is outstripping supply.

The people who used to sell coca - the raw material for cocaine - might
offer a sweet solution: replacing the drug shrub with the cacao tree.

Cacao instead of coca?

The prospect is so delicious that top American candy executives and U.S.
officials conferred with diplomats from Peru last week about working to
create a "chocolate strategy" for the next century.

"We think it's a wonderful idea, and it has great potential," said Susan
Smith, senior vice president at the Chocolate Manufacturers Association, a
trade group deeply involved in the planning.

"Here's a good, decent product that can make everyone happy," she said.

Representatives from Hershey and M&M/Mars approached the Clinton
administration with an industrywide concern: The supply of chocolate is
dwindling as new markets boom in Eastern Europe and China, and as cacao
trees in Africa and Latin America fall victim to pests, disease and
deforestation.

Researchers say the temperamental cacao tree needs small-scale farmers to
tend it lovingly in small shady patches, because disease strikes hardest on
huge plantations.

Peru, as it turns out, is fertile ground. Two years of fierce anti-drug
efforts there have wiped out 40 percent of the coca in production and left
peasants desperate for a new cash crop.

With the help of U.S. relief and anti-drug officials, the chocolate
companies are planning to stage workshops in Peru in October on how to grow
cacao.

They may also offer money at an international conference in November to
launch the project. It would take years to establish the cacao farms.

For Peruvian diplomat Maria Teresa Hart, there is no better confection than
new investment and a guaranteed market to eventually wean the peasants from
coca.

"This is all new," she said, "but we're very excited."

Checked-by: Melodi Cornett