CLINTON OUTLINES ANTI-DRUG AD PLAN

WASHINGTON (AP) -- President Clinton today announced a new round of
anti-drug advertisements and said a media campaign launched in 1997 already
has been successful in reaching young people and their parents.

``If you're a teen-ager or parent,'' the president said, ``it is nearly
impossible to avoid seeing or hearing our anti-drug messages on television
or radio several times a week.''

The new campaign, a $1 billion, 5-year effort, is aimed at educating young
people to reject drug use. It uses television, radio, the Internet,
newspapers, magazines and bus and movie ads to target young people,
parents, teachers, mentors, coaches and others.

``We're trying to be where the young kids are,'' said Barry McCaffrey,
director of the Office of National Drug Control Policy.

``We expected the ads would greatly increase awareness,'' Clinton said.

``What we didn't expect was that the ads would already have a measurable
effect on attitudes. This is a very good sign. What it proves is, I
suppose, what we should have known all along, that if advertising works in
commerce and advertising works in politics, advertising ought to work on
this issue as well.''