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News (Media Awareness Project) - US: Other Languages Added To Ad Campaign Against Drugs
Title:US: Other Languages Added To Ad Campaign Against Drugs
Published On:1999-08-03
Source:Seattle Post-Intelligencer (WA)
Fetched On:2008-09-06 00:39:37
OTHER LANGUAGES ADDED TO AD CAMPAIGN AGAINST DRUGS

WASHINGTON, D.C. - The Clinton administration has expanded its advertising
campaign against drugs into 11 languages beyond English -- including
Chinese, Vietnamese, Spanish, Tagalog, Korean, Navajo, Cherokee, Cambodian
and Aleut.

"If you're a teen-ager or parent," President Clinton said yesterday, "it is
nearly impossible to avoid seeing or hearing our anti-drug messages on
television or radio several times a week." He spoke at a ceremony
previewing new ads urging young people to reject drug use.

Begun in 1997, the National Youth Anti-Drug Media Campaign uses television,
radio, the Internet, newspapers, magazines and bus and movie ads to target
young people, parents, teachers, mentors, coaches and others.
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