JUST YOUR AVERAGE GANJA-GROWING SOCCER MOM

Showcase Television Helps Break More Taboos With Cult Favourite
Weeds

NEXT TIME YOU light a spliff and sit in front of the tube, why not
flip to a show that portrays the industry of the reefer you're enjoying?

A new phase in the presence of marijuana in the entertainment media
seems to be signaled by the rising popularity of Weeds, the blazed
comedy/drama carried by the cable network Showcase. The greener grass
is the bona-fide star of the show, produced by Vancouver-based Lions
Gate Entertainment. Weeds follows the misadventures of the recently
widowed Nancy Botwin (portrayed by the acclaimed thespian Mary-Louise
Parker), suburban mother of two and would-be drug lord.

Set amongst the mega homes of the fictional, gated community of
Agrestic in Southern California, the show chronicles Nancy's growth
from small-time dealer to major player in the local drug scene.
Meanwhile, her two sons--the randy, teenaged Silas and the articulate
preteen Shane--deal with their father's death in a suburbia populated
by a captivating cast of screwball characters. They range from Nancy's
frigidly repressed and frighteningly manipulative fellow mom Celia
Hodes (Elizabeth Perkins) to her contentedly jobless and radically
liberal brother-in-law, Andy (Justin Kirk), who is learning to become
a rabbi to avoid U.S. military service.

The show's portrayal of a thriving pot market in an ostensibly
pristine model community peopled by the super wealthy is part of an,
ahem, budding tendency towards the normalization of marijuana in the
entertainment industry. While it certainly showcases the dangers of
the drug market, Weeds normalizes marijuana to the extent that it
becomes a cultural fait accompli as much as any legally sanctioned
intoxicant.

Weeds seems to be part of a growing trend in this direction. Another
notable example is Knocked Up, the relentlessly funny flick
co-produced by Toronto-born Shauna Robertson and starring Canucks Seth
Rogen and Jay Baruchel. Similar to Weeds, Knocked Up takes for granted
the idea that weed and even hallucinogenic mushrooms--usually
represented in the media as dangerous substances--are the stuff of
normal social interaction.

Weeds' opening credits--which rolls to the tune of Malvina Reynolds'
suburb-bashing protest song "Little Boxes"--is the only reference to
the psychedelic 60s and 70s culture to which That 70s Show, among
others, appeals to audiences in order to frame the issue of regular
marijuana use.

From the outset, Weeds announces itself as an independent television
initiative. It earns its "Mature Audience" rating with gusto, offering
explicit depictions of raunchy sex, violent posturing by gun-toting
thugs, radical Bush-bashing liberalism, and of course drugs, drugs,
drugs.

Contrasted with these dark social undercurrents is the picture-perfect
gated community, its outwardly sunny inhabitants, their doomed
attempts to preserve family meal times, and Nancy Botwin herself--an
ethereal, ultra-feminine space cadet who floats dazedly through single
motherhood and the shady subculture of the drug trade. Nancy navigates
this underworld with surprising success and increasing confidence, all
the while batting gigantic brown eyes and sucking back the iced
coffees that are her own addiction.

Showtime airs a number of other taboo-busting shows, including The
L-Word and Dexter, but Weeds is unique in its devotion to drug
trafficking from the perspective of the dealer and not law
enforcement.

As such, the show is immensely popular. Weeds is moving beyond its
initial cult following, having become Showtime's highest-rated
original program. It has attracted cameos from the likes of Snoop
Dogg, as well as relatively high-wattage guest stars such as Mary-Kate
Olsen and Carrie Fisher.

Whether or not the show's normalizing of ganja can be attributed in
part to Canadian influences such as Lions Gate's base in Vancouver,
B.C.--North America's own version of Amsterdam--Weeds adopts an everyday
attitude toward everyone's favourite illegal herb. It seems that the
entertainment industry has learned how to sit back, relax, and breathe
in the smoke.