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News (Media Awareness Project) - CN ON: Edu: Column: Is It Time To Ask Yourself If Rebagliati
Title:CN ON: Edu: Column: Is It Time To Ask Yourself If Rebagliati
Published On:2006-09-26
Source:Brock Press, The (CN ON Edu)
Fetched On:2008-01-13 01:44:16
IS IT TIME TO ASK YOURSELF IF REBAGLIATI HAS A REPUTATION TO DEFEND?

Recently, Olympic gold medallist Ross Rebagliati decided to sue CTV
for its television series Whistler. He claims that this 13-part
series is damaging his reputation and causing great distress and embarrassment

I hate to break to him, but I think his reputation might have
suffered a greater loss at the 1998 Nagano Winter Olympics when he
tested positive for marijuana.

Even though Rebagliati claimed he only inhaled second-hand smoke and
was eventually given back his gold medal after the International
Olympic Committee ruled that at the time marijuana was not a banned
substance, Rebagliati is today synonymous with marijuana.

This makes me wonder why someone who already has a damaged image is
so concerned with a television show that happens to depict someone
who is slightly similar to him.

Instead, he is suing for significant damages because every time the
show airs, according to his lawyers, it becomes increasingly
detrimental to his image.

To be honest, some of the similarities are blatantly obvious. The
character who Rebagliati believes is tarnishing his reputation is
named MacKaye; has blue-eyes, blond hair, lives in Whistler and has
won a gold medal.

While all of these characteristics are shared by Rebagliati, they are
all still positive attributes.

Therefore, I am assuming Rebagliati has a problem with some of the
other character traits. For instance MacKaye is an alcoholic who not
only blackmails, but leaves the scene of an accident after paralyzing
a woman. Obviously, these are not traits anyone would like to be
associated with, but, since Rebagliati has never committed an offence
remotely close to this, why is he so concerned?

If the show had featured MacKaye purposely involved in drug use, then
I could understand the outrage because it would be too similar to reality.

However, just because MacKaye looks like him and lives in the same
area, it does not mean that the public is automatically going to
assume Rebagliati is really involved in a hit-and-run and
blackmailing others. I think Rebagliati should give the viewers some
credit and believe they will be able to discern between fiction and reality.

Besides, the show is already decreasing in popularity. From its first
to second episode, it dropped from 550,000 to 371,000 viewers.

The hatred for the show may have even started before the first show
was produced. When Rebagliati first heard about the series he wanted
to do a cameo for it. However, CTV neglected to respond to his request.

All Rebagliati's complaining seems to be doing is giving the show more press.

But this could be exactly Rebagliati's point. Maybe the publicity is
good for him as he prepares for the 2010 Winter Olympics in Vancouver
and Whistler.
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