PUT THE COCA BACK IN COCA-COLA

The most enlightening speech at the United Nations this week, I'm
sorry to say, was the one by Evo Morales of Bolivia.

I don't mean it was a good or even a coherent speech. That would be
too much to expect from the world leaders' annual gasathon. The
rhetorical bar is extremely low. Morales, like his friend Hugo
Chavez, spent much of his time ranting about a new world order based
on the economic policies that have worked such wonders in Cuba.

But Morales at least brought a visual aid -- and thank God, it wasn't
a book by Noam Chomsky. Unlike Chavez, he didn't assign reading
homework to the U.N. Instead, he held up a small green coca leaf, and
when he talked about international drug policies, he made more sense
than anyone in the United States government.

We've sacrificed soldiers' lives and spent billions of dollars trying
to stop peasants from growing coca in the Andes and opium in
Afghanistan and other countries. But the crops have kept flourishing,
and in America the street price of cocaine and heroin has plummeted in
the past two decades.

Meanwhile, we've been helping terrorists and other enemies abroad. The
Senate has voted to send Afghanistan more money for programs to harass
opium growers, whose discontent is already being exploited by the
resurgent Taliban. In the Andes, American drug policies made
Bolivians so mad that they elected Morales, a former leader of the
coca growers, who campaigned for president on the kind of
anti-American rhetoric he spouted this week.

At the U.N., he denounced "the colonization of the Andean peoples" by
imperialists intent on criminalizing coca. "It has been demonstrated
that the coca leaf does no harm to human health," he said, a statement
that's much closer to the truth than Washington's take on these
leaves. The white powder sold on the streets of America is dangerous
because it's such a concentrated form of cocaine, but just about any
substance can be perilous at a high enough dose.

South Americans routinely drink coca tea and chew coca leaves. The
tiny amount of cocaine in the leaves is a mild stimulant and appetite
suppressant that isn't more frightening than coffee or colas -- in
fact, it might be less addictive than caffeine, and on balance it
might even be good for you. When the World Health Organization asked
scientists to investigate coca in the 1990's, they said it didn't seem
to cause health problems and might yield health benefits.

But American officials fought against the publication of the report
and against the loosening of restrictions on coca products, just as
they've resisted proposals to let Afghan farmers sell opium to
pharmaceutical companies instead of to narco-traffickers allied with
the Taliban. The American policy is to keep attacking the crops, even
if that impoverishes peasants -- or, more typically, turns them into
criminals.

Drug prohibition in Bolivia and Afghanistan has done exactly what alcohol
prohibition did in America: it has financed organized crime.

The only workable solution is to repeal prohibition. Give Afghan
poppy growers a chance to sell opium for legal painkilling medicines;
give Andean peasants a legal international market for their crops in
products like gum, lozenges, tea and other drinks. As Ethan Nadelmann
of the Drug Policy Alliance proposes, "Put the coca back in Coca-Cola."

That's what Morales wants, too, and he's right to complain about
American imperialists criminalizing a substance that has been used for
centuries in the Andes. If gringos are abusing a product made from
coca leaves, that's a problem for America to deal with at home. The
most cost-effective way is through drug treatment programs, not
through futile efforts to cut off the supply.

America makes plenty of things that are bad for foreigners' health --
fatty Big Macs, sugary Cokes, deadly Marlboros -- but we'd never let
foreigners tell us what to make and not make. The Saudis can fight
alcoholism by forbidding the sale of Jack Daniels, but we'd think they
were crazy if they ordered us to eradicate fields of barley in Tennessee.

They'd be even crazier if they tried to wipe out every field of barley
in the world, but that's what our drug policy has come to. We think
we can solve our cocaine problem by getting rid of coca leaves, but
all we're doing is empowering demagogues like Evo Morales. Our drug
warriors put him in power. Now he gets to perform show and tell for
the world.