FEW AWARE OF PROPOSAL FOR DRUG TREATMENT

With election day less than two weeks away, most likely voters in
California have never heard of Proposition 36, which would treat
nonviolent drug offenders rather than imprison them, or are undecided
about the measure, a Los Angeles Times poll shows.

But when the ballot measure was read to them, 54% of likely voters who
were polled said they supported it, with 28% opposed. And a solid
three out of four agreed that more money should be spent to help
substance abusers beat their addictions.

Susan Pinkus, director of the Times Poll, said the electorate's lack
of knowledge about Proposition 36 is striking--and makes the coming
days of the campaign critical to the measure's fate.

"There's a big opportunity here for one side or the other," Pinkus
said. "Whoever has the money to run an advertising campaign can really
shape public opinion on this."

Backers of Proposition 36 have a definite edge there, out-raising
opponents about 17 to 1. Proponents plan to broadcast TV commercials
in California's biggest cities through election day, while foes can
afford only a smattering of ads.

Support for the controversial measure transcends party lines and
geographic regions, with Northern and Southern Californians backing
it, the poll shows.

Men and women favor it, as do liberals and moderates. Conservatives
are split, and Latinos are more strongly supportive than Anglos--60%
compared with 52%.

A whopping 73% agreed with the statement that "money spent on the war
on drugs is misplaced," and more should be spent on treating addicts
rather than on incarcerating them.

That finding reflects public frustration with America's old approaches to
drug problems, said Pinkus: "Voters seem to feel drug addiction should be
treated as an illness, and not as a crime," she said.

Foes of the initiative say they share that opinion, but insist that
Proposition 36 is not the answer.

"The issue here is not the drug war versus treatment," said Jean
Munoz, spokeswoman for the no-on-36 campaign. "The issue is effective
treatment . . . versus treatment under Proposition 36, which has no
accountability and doesn't even include funding for drug testing."

Proposition 36 would trigger the biggest shift in criminal justice
policy since state voters passed the three-strikes sentencing law in
1994. Under the measure, nonviolent offenders convicted of possessing
drugs for personal use would be placed on probation and in treatment
programs paid for by the state. Those who sell or manufacture drugs
would not qualify.

The nonpartisan legislative analyst predicts that the initiative would
divert 36,000 offenders from jails and prisons, saving government as
much as $250 million a year. The state could save another $500 million
by avoiding the need to build a new prison, the analyst says.

If passed, the initiative would allocate $120 million a year for
community-based treatment. Offenders who successfully complete their
program could ask to have their convictions erased.

Lisa Kienholz, a Los Angeles bookkeeper and mother who participated in
the Times poll, said she favors Proposition 36 because society is
making little headway in its war on drugs by locking up offenders.

"I definitely believe that we should spend less money keeping these
people in prison and more money helping them lead a productive life,"
Kienholz said.

But Russell Stephen, a retiree who lives in Modesto, is harshly
critical of Proposition 36, calling it a "slap on the wrist" that
would do little to reform drug abusers.

"They don't quit until they want to quit," Stephen said. "And by
putting them back on the streets to start all over again we're sending
the wrong message about drugs."

The poll contacted 1,304 Californians, including 852 likely voters,
between Oct. 19 and Monday. That was before either side in the
Proposition 36 campaign began airing television commercials--a prime
source of information for many voters.

"It's a little dispiriting for both sides to think that we've only
reached one in four voters," said Dave Fratello, a spokesman for the
yes-on-36 team. "But our ad campaign is just getting underway."

On Monday, supporters of the measure began airing a 30-second ad
featuring a Carson physician who treats addicts. The ad will be
followed by a second spot that will cycle on and off the air in
California's major metropolitan areas until election day, Fratello
said.

Foes planned to introduce their ad during the hit show "The West Wing"
Wednesday night. The 30-second spot, which features the program's
star, actor Martin Sheen, was not broadcast in Los Angeles because
opponents could not afford it, Munoz said.

Supporters have raised about $3.7 million--most of it from three
wealthy philanthropists who have bankrolled drug policy initiatives in
other states. The principal backers are George Soros, a New York
financier, John Sperling, founder of the University of Phoenix, and
Peter Lewis of Cleveland, chairman of Progressive Insurance.

Opponents would not divulge their fund-raising total, but documents
show they had collected $214,000 as of Oct. 1, much of it from the
state prison guards' union. The union's president, Don Novey, said he
had committed $100,000 to the effort but would stop there because "we
can't get anybody else to step up to the plate."

Munoz acknowledged that the money gap gives the edge in paid
advertising to initiative supporters. But "we're running a strong
grass-roots campaign, and our own research shows that once people
learn the truth about Proposition 36, they're overwhelmingly opposed."

Strong Support for Prop. 36

Proposition 36 is the initiative that would mandate probation and
treatment, rather than incarceration, for some non-violent offenders.
Likely California voters are supporting it by almost a two-to-one
margin, according to the latest Los Angeles Times poll.

Agree or disagree: "The money spent on the war on drugs is misplaced.
More money should be spent on prevention, and treatment of people who
are addicted to drugs, rather than sending them to prison."

Strongly agree: 50%

Somewhat agree: 23%

Somewhat disagree: 9%

Strongly disagree: 9%

Don't know: 9%

All results shown are among likely California voters.

Source: Los Angeles Times Poll