PARENTS WARNED ON POT'S TOLL

Health: Drug Policy Chief Says The Effects Of Pot On Youths Have Been
Downplayed. An Ad Campaign Is Planned To Alter Perceptions

WASHINGTON -- The nation's drug policy director warned parents Tuesday
against trivializing the dangers of marijuana to their kids, warning them
that more teens are addicted to pot than to alcohol or to all other illegal
drugs combined.

Many parents and children have outdated perceptions about marijuana, said
John Walters, director of the Office of National Drug Control Policy. They
believe marijuana is not addictive, that it's less dangerous than
cigarettes or that it has few long-term health consequences.

In reality, more teens enter rehabilitation centers to treat marijuana
addiction than alcohol or all illegal drugs combined, Walters said.

"Our effort is to correct the ignorance that is the single biggest obstacle
to protecting our kids," he said as he announced an advertising campaign by
his office and 17 education, public health, anti-drug and family advocacy
groups.

The national effort will include advertisements on television, radio and
print media, along with ones that will air in NFL stadiums and appear
inside game programs. "For too long, our nation's teens have been getting
the wrong message about marijuana," Walters said.