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News (Media Awareness Project) - CN BC: Awareness Is Key To Success
Title:CN BC: Awareness Is Key To Success
Published On:2006-11-22
Source:Kamloops This Week (CN BC)
Fetched On:2008-01-12 21:02:45
AWARENESS IS KEY TO SUCCESS

Knowledge Is Power in Keeping Kids Off Crystal Meth

The Council of the Federation launched this week a national
public-awareness campaign to make young people and parents more aware
of the dangers of crystal meth and other addictive drugs.

Coinciding with Addictions Awareness Week, the campaign aims to
mitigate the devastating impact of these dangerous and addictive substances.

The two-pronged campaign uses online and newspaper advertising to
direct youth and their parents to resources where they can get help
and information.

"Addiction touches all Canadians," said Premier Danny Williams of
Newfoundland and Labrador, chairman of the Council of the Federation.

"We strongly urge Canadian parents and youth to get the facts about
dangerous drugs and to access the resources available to them in
their province or territory."

Saskatchewan Premier Lorne Calvert, who is leading this initiative on
behalf of the Council of the Federation, is pleased with the programs
that are being put in place to combat crystal meth use.

"It's about communication," he said.

"Talking with your kids about crystal meth and other dangerous drugs
makes a difference.

"Help kids make the right choice about addictive drugs."

The Council of the Federation recognizes the need to combat
addiction, particularly to crystal meth.

At their annual meetings in 2005 and 2006, premiers agreed to take
action to ensure Canadians are aware of the devastating impact
addictive substances have on individuals, families and communities.

As part of the campaign, two websites have been created:
www.TalkingWithYourKids.ca for parents, and www.GetTheFactsOnDrugs.ca
for youth.

The Council of the Federation is comprised of all 13 provincial and
territorial premiers.

It enables premiers to work collaboratively to strengthen the
Canadian federation by fostering a constructive relationship among
the provinces, territories and Ottawa.
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