CELEBRITY BUZZ FOR MARIJUANA

An intriguing item in the classifieds of the Hollywood Reporter read
in part: "Celebrity outreach coordinator/firm in L.A. sought by
Marijuana Policy Project."

The job's implied mix of pot and paparazzi sounds glamorous, but the
Marijuana Policy Project quickly bursts the illusion that the job will
go to some slacker who wants to get high and listen to Bob Marley.

"We're the corporate world of marijuana reform," says Chad Thevenot,
director of grants and outreach for the MPP, which he calls the
largest organization in the world devoted to changing marijuana laws.
"It's outreach to celebrities to get them to speak out for marijuana
policy reform."

Although Woody Harrelson or Snoop Dogg might come to mind, Thevenot
says his organization is taking a broader approach. "It's not really
targeted for one specific celebrity. There might be one prominent
person who takes the lead, but it's also someone -- ideally in Los
Angeles -- who can get involved in different types of projects or
serve on an informal advisory board to endorse MPP's mission and
policy reforms. We have a wide range of efforts from lobbying to
public policy to coalition building to sign-on letters to commercial
or Web site work. It's as much about raising funds as about raising
the profile."

The MPP's employees are more corporate than counterculture, Thevenot
says. "We're professionals and wear suits and ties, a bunch of wonks."

The staff has heard every sniping joke imaginable about weed, pot or
smoke, but it doesn't faze them. Inevitably a politician who opposes
MPP policy will say, "You must smoke pot," Thevenot says. But that
same politician will be shocked after receiving 300 postcards from
constituents on a policy issue like medical marijuana. Thevenot says
his staff is circumspect. "Because of the stereotypes we're more
fastidious than we have to be."