DRUG TEST LETS PARENTS CHECK UP ON KIDS

For $64.99 US, Hair Sample Is Sent To U.S. With Promise Of Results
Online In 48 Hours

Big Brother isn't watching, but Big Mother (or Father) is.

Parents can already use GPS tracking devices in cars or cellphones to
monitor their teens' whereabouts, and online monitoring tools to
track their kids' Internet usage.

Now an American company is marketing a home drug-testing kit to
parents who suspect their teen is up to no good.

For $64.99 US, HairConfirm can let parents know within 48 hours if
their teen is using drugs.

"It can test for seven different drugs -- including amphetamines,
cocaine, ecstacy, PCP and marijuana," said Confirm BioSciences CEO
Zeynep Ilgaz, whose San Diego-based company posted revenues last year
of $2.6 million.

The one-time-use kit provides an accurate drug history of up to 90
days, including frequency of use, said Ilgaz.

"It can tell if the person is experimenting, if they're a
recreational user or addicted to it."

About 30 to 40 strands of hair -- "it doesn't mattered if it's
coloured, dirty or has gel in it" -- are needed. A lab in Ohio
analyzes the hair molecules and results are posted online within two
business days.

The kit -- which includes a hair-collection foil and a hair-specimen
pouch -- comes with prepaid postage within the United States.
Canadian users need to pay for their own postage.

The product, which debuted in June, has sold more than 3,000 kits
online. The company has signed deals with Kmart and Amazon.com and is
in talks with Canadian retailers.

Although HairConfirm is aimed at parents, Ilgaz said it has been
unexpectedly popular in the workplace.

"We have employers using it to test their employees and employees
testing themselves first before they seek employment [in the U.S.]."

Ilgaz stresses the kit isn't meant to be a substitute for
parent-child communication.

"[Parents] should tell their kids and they can tell their friends, 'I
can't do drugs. I'm being drug-tested.' "

Vancouver psychologist Janice Ebenstiner said such devices can act as
deterrents, but she would not recommend using them without the teen's
knowledge.

"It's the parent's job to monitor, but it needs to be open and
discussed," she said. "Trust has to be built. It's better than having
to spy on your kids."