ANTI-METH ADS ON SCHOOL VANS

Another shot at tackling the problem of crystal meth has hit the road
in Surrey School District.

School Fleet Media, the company responsible for advertising on
district vehicles, unveiled two vans adorned with slogans promoting
the province's "no2meth" initiative Thursday.

No2meth.ca is a website to help students, parents and teachers
understand more about crystal meth and other drugs that put young
people at risk.

Meth is "killing our kids," School Fleet Media's Len Sanders said.
"The campaign is more directed at parents so they will talk to their
kids."

The two vehicles are a pilot project. The space where the slogan
appears is funded by advertising -- in this case by Surrey Board of
Trade and Career Gate Community College -- on either side of the vans.

School Fleet Media looks after advertising on 178 district vehicles.
Sanders said 40 per cent of the revenue is returned to the district,
translating to almost $500,000 annually for programs benefiting
students, parents and teachers.