ALCOHOL ADS

While I certainly applaud The Times' decision to ban tobacco ads
(Sept. 26), it is the height of inconsistency--many would say
hypocrisy--that The Times does not ban advertising for a substance far
more lethal than tobacco and guns combined: alcohol.

Please consider taking your noble bans on advertising one step further
by rejecting alcohol ads--now, that would be a courageous step
forward for humankind.

RUSSELL GOUGH
Professor of Ethics Pepperdine University,
Malibu