ANTIDRUG PARTNERSHIP MAKES CHANGES AT TOP

The Partnership For A Drug-Free America In New York Is Making Top-Level
Management Changes.

Stephen J. Pasierb, executive vice president and director of nationwide
media operations and alliances at the organization, will become president
and chief executive, effective Oct. 1. Mr. Pasierb, 38, will succeed
Richard D. Bonnette, who has held those posts since 1994.

Mr. Bonnette, 65, is to become one of three co-chairmen of the
organization, joining William J. Bennett, former director of the White
House Office of National Drug Control Policy, and Mario M. Cuomo, former
governor of New York. James E. Burke, chairman of the partnership since
1988, continues in that post. The partners in the pro bono organization are
advertising and media companies, which produce and run campaigns aimed at
curbing drug use.

New Outcry Raised

Against Channel One An unusual coalition of advocacy organizations and
individuals in fields from pediatrics to politics is again asking marketers
to stop advertising on Channel One, the division of Primedia that
broadcasts daily programs and commercials to about 12,000 schools nationwide.

The coalition has added members since it last sought to discourage Madison
Avenue from using Channel One as an ad medium, including the United
Methodist Church and the actor Matt Damon. Continuing members of the
coalition, which first aimed protests at Channel One in early 1999, include
conservative organizations like the American Family Association and the
Eagle Forum; an organization founded by Ralph Nader, Commercial Alert; and
groups that fight commercialism like the New Mexico Media Literacy Project.

In letters to be sent today, the coalition contends that Channel One wastes
taxpayers' money because pupils are required to sit through the programs
and commercials and that it exposes children to spots with violent and
antisocial content. Among the 39 marketers to which the letters will be
sent are AOL Time Warner, the federal government and Procter & Gamble.

Accounts

Global Beverage Systems, Latrobe, Pa., to Marc USA, Pittsburgh, as the
first agency of record to handle the Le Nature's beverage brand. Billings
were estimated at $4 million.