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Google Buys Doubleclick For $3.1 Billion
Good [+1]Toggle ReplyLink» neoform replied on Fri Apr 13, 2007 @ 7:15pm |
[ www.newsique.com ]
Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion in cash, the companies announced, an amount that was almost double the $1.65 billion in stock that Google paid for YouTube late last year.
The sale offers Google access to DoubleClick’s advertisement software and, more importantly, its relationships with Web publishers, advertisers and advertising agencies. For months, Google has been trying to expand its foothold in online advertising into display ads, the area where DoubleClick is strongest. Google made its name and still generates most of its revenue from search and contextual text ads. DoubleClick, which was founded in 1996, provides display ads on Web sites like MySpace, The Wall Street Journal and America Online as well as software to help those sites maximize ad revenue. The company also helps ad buyers — advertisers and ad agencies — manage and measure the effectiveness of their rich media, search and other online ads. DoubleClick has also recently introduced a Nasdaq-like exchange for online ads that analysts say could be lucrative for Google. “Google really wants to get into the display advertising business in a big way, and they don’t have the relationships they need to make it happen,” said Dave Morgan, the chairman of Tacoda, an online advertising network. “But DoubleClick does. It gives them immediate access to those relationships.” | |
I'm feeling you up right now.. |
Good [+1]Toggle ReplyLink» Mr_Frog replied on Sun Apr 15, 2007 @ 1:50pm |
Good [+1]Toggle ReplyLink» Nuclear replied on Sun Apr 15, 2007 @ 5:12pm |
that seems like a retarded amount of money for doubleclick... | |
I'm feeling workaholic right now.. |
Good [+1]Toggle ReplyLink» neoform replied on Sun Apr 15, 2007 @ 6:32pm |
probably.. but at the same time.. google now owns.. pretty much ALL online advertising.. | |
I'm feeling you up right now.. |
Good [+1]Toggle ReplyLink» Deadfunk replied on Tue Apr 17, 2007 @ 4:45pm |
Google really wants to get into the display advertising business in a big way,
no? =P | |
I'm feeling angelkoreish x 10000 right now.. |
Google Buys Doubleclick For $3.1 Billion
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